Popular technology magazine Wired has named Turkish Direct Seller Incir as one of Europe’s hottest start-ups in 2015.
Wired has been producing producing the annual guide to Europe's hottest startup cities for five years using a wide local network to help identify the rising stars in Europe's tech scene.
According to Wired, ‘We define hot as being talked about locally by people who matter: it's about buzz, not valuation or market size.’
Incir established in 2012 by serial entrepreneur Yusf Yildirim helps its customers set up an e-commerce platform, but takes care of the back end — from payment processing to the production of marketing materials. Incir is Turkey’s first end-to-end e-commerce solution, covering the full range of an e-commerce store’s operational requirements so that its users can focus exclusively on selling from a catalogue of over 70,000 products. Incir uses a referral model to attract new customers through existing customers.
Although currently in stealth mode, the startup has attracted attention from Venture Capitalists: it has an average reported revenue of $2 million a month and 2,500 per cent growth from 2013 to 2014.